The Professional Communication programme at IUMW is designed to give students the skills and knowledge to begin a successful career in a variety of fields including journalism, advertising, public relations and broadcasting. A career in communications can take you into almost any industry, so you can look for opportunities in areas you are passionate about.
The programme is delivered via a ‘branded syllabus’; modules are offered in collaboration with local and global brand names, so the programme is heavily influenced by today’s industry needs. Students embark on industrial-driven assignments to boost their portfolios and prepare them for the increasingly complex demands of the workplace.
Year 1
- Bahasa Kebangsaan A***
- Appreciation of Ethics and Civilisation
- Public Speaking and Presentation Skills#
- Introduction to Mass Communication
- Introduction to Intercultural Communication
- Media in Malaysia
- Introduction to AI
- Publication Design 1
- Professional Communication
- Integrated Marketing Communication
- Media and Communication Research Methods
- Writing for the Media
- Communication and Audience
- Falsafah dan Isu Semasa (Malaysian Students)
- Communicative Malay 2 (International Students)
- Ways of Thinking**
- Ways of Perceiving**
Year 2
-
- Communication Theories
- Publication Design 2
- Persuasive Writing
- Visual Communication*
- New Media Technology*#
- Corporate Communication
- Scriptwriting & Storyboarding
- Social Media
- Communication Campaign
- Media Production
- Integrity and Anti-Corruption
- Communication Startup
- Audio and Video Production
- Research in Context **
- Research in Practise **
*Choose any ONE (1) elective
Year 3
-
- Communication Research Project 1
- Ethical and Legal Issues in Communication
- Professional Portfolio Development
- Event Management*
- Language and Literacy Text*#
- Corporate Writing*
- Crisis Communication
- Communication Research Project 2
- Organisational Communication
- Industrial Training
- Professional Promotion**
*Choose any ONE (1) elective
- #Opt to learn at Universiti Malaya
- **Dual Award Module / Dual Award students only
- ***Malaysian students who did not get a credit for Bahasa Melayu in SPM and have not completed the module in any previous studies