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Bachelor of Business Administration (Hons) in Digital Business ODL

International University of Malaya-Wales (IUMW)

Kuala Lumpur, Malaysia
Online
Mode
Degree
Level
36 Months
Duration
January, May, September
Intake
RM 40,200
Tution Fees

Course

Digital technologies have the power to transform the delivery of existing products and services and inspire new ones, creating innovative ways to connect, collaborate and conduct business. By combining digital business with general management, this BBA in Digital Business (ODL) prepares you to guide businesses through digital evolution.

You will learn specialised skills to help you stand out and stay relevant. These include applied digital marketing skills, business transformation, digital content creation, cybersecurity, and fintech.

There is strong demand for graduates with high-level business and digital skills across a wide range of job roles and industry sectors. The online Bachelor of Digital Business prepares you to step into exciting roles such as business consultancy, digital transformation lead, and marketer, or even start your own venture as an entrepreneur.

Year 1

  • Bahasa Kebangsaan A***
  • Introduction to Artificial Intelligence
  • Integrity and Anti-Corruption
  • Sustainability and Innovation
  • Introduction to Entrepreneurship
  • Principles of Management
  • Principles of Marketing
  • Business Communication
  • Introductory Business Statistics
  • Legal Environment of Business (Malaysian Environment)
  • Business Technology
  • Principles of Accounting
  • Fundamentals of Finance
  • Microeconomics
  • Management Information System
  • Organisational Behaviour
  • Falsafah dan Isu Semasa (Malaysian Students)
  • Communicative Malay 2 (International Students)

Year 2

  • Macroeconomics
  • Company Law
  • International Business
  • Supply Chain Management
  • Planning for Digital Business
  • Operations Management
  • Business Research Methods
  • Human Resource Management
  • Financial Management
  • Cybersecurity
  • Marketing Management
  • Digital Content Strategy
  • Appreciation of Ethics and Civilization

Year 3

  • Strategic Management
  • Technopreneurship
  • Business Incubation
  • Digital Marketing
  • Product and Innovation Management
  • Big Data in Business
  • Business Project
  • Corporate Social Responsibility and Ethics
  • Digital Leadership
  • Digital Commerce
  • Enterprise Digital Transformation
  • Financial Technology (Fintech)
  • Technology Management

***Malaysian students who did not get a credit for Bahasa Melayu in SPM and have not completed the module in any previous studies

Entry Requirements

Academic Requirements

Online
Mode
Degree
Level
36 Months
Duration
January, May, September
Intake
RM 40,200
Tution Fees

Would you like to apply to Bachelor of Business Administration (Hons) in Digital Business ODL?