This programme is designed to produce world-class, competent and knowledgeable graduates in the field of communication, who are sought after not only by local corporations but also multinational corporations (MNCs). The programme focuses on refinement of analytical skills and knowledge required for decision making in the areas of advertising, marketing and corporate communication. This programme will benefit those already with an involved career in the communications field, as well as those who possess a related degree and want to hone their abilities and gain further knowledge in the field.

Key Features:

• The Master in Communication by coursework enables students to gain an in-depth understanding of communication theories and equips them with the practical skills and knowledge needed in communications-related employment areas.
• The programme includes training in research methods and the preparation of a research project on a communications-related area. Skills and knowledge in communication are complementary to other qualifications relating to a wide range of professions.

Core Subjects

• Theories of Communication
• Contemporary Communication Issues
• Data Analysis & Interpretation
• Advanced Communication Research
• Organizational Communication: Selected Cases
• Corporate Brand Management
• Application of New Media
• Master’s Research Project