Entrepreneurship creates value and contributes to all-round progress. It is an integrated discipline that draws on knowledge and skills developed in a variety of areas. Entrepreneurial endeavours are successful when students are able to identify and assess opportunities, and enable action to be taken to pursue these opportunities.

The programme’s curriculum blends the traditional components of a management education with the study of the relevant content, skill, and critical areas that uniquely define entrepreneurship. Through a combination of academic and clinical experiences, students are able to develop an appreciation and understanding of the entrepreneurial process. Upon completion of the programme, graduates will understand the motivations, behaviours, and strategies necessary to create, implement, and sustain new ideas and ventures.