In a competitive world, graduates with the ability to add value to products and services have an edge over others. This programme is designed to provide students with a sound background in business, together with an understanding of marketing’s role within and between organisations.

In response to the exponential growth of computer technology, HELP has two new tracks for its marketing major — Digital Business track and E-Commerce track — to fulfil this Digital Transformation.

Graduates will also acquire decision-making skills and be innovative in their approach in problem-solving. They will gain critical thinking and communication skills to deal effectively with the changing business environment.