This programme equips students with the relevant skills and in-depth knowledge required to keep up with the ever-changing demands of the media and communications industry.

The programme covers a wide scope of media fundamentals, including public relations and communication, media planning and management as well as practical skills necessary to become an effective communicator.

The programme objectives are to:

1. Equip students with media & communication knowledge and skills for today’s dynamic and challenging business environment.
2. Equip students with skills in multimedia, digital communication, digital publishing, photojournalism, and project management.
3. Equip students with communication, teamwork, leadership, entrepreneurial, social and problem-solving skills.
4. Produce graduates who can work globally and engage in research and life-long learning.