The aim of the programme is to equip students with the knowledge, competency, skills, leadership, and ethical values in business management by teaching students to be a better equipped managers with in-depth knowledge, good communication skills, critical thinking skills, creative and innovative problem solving skills in business; to be dynamic entrepreneurs and to perform effectively and ethically within their specialised areas of business; to contribute towards better personal achievement, lifelong learning and contribute to Automotive Business/Industrial Practices development.