Petaling Jaya

Malaysia

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Communications

<p>This programme will provide students with a framework for understanding communication theories and processes in an organisational context. Key research, communication and media-handling skills are taught to enable students to handle challenging real-world projects from communication to delivery and subsequent evaluation. Communication and public relations issues are analysed from a range of academic and practical perspectives. This programme will train students to analyse corporate communication issues from the academic and practical perspectives and train students to communicate effectively in the business world.</p>
<p><strong>Subjects Offered:</strong></p>
<ul>
<li>Mass Media and Society</li>
<li>Introduction to Advertising</li>
<li>Introduction to Journalism Practice</li>
<li>Academic Skills</li>
<li>Psychology Communication</li>
<li>Introduction to Public Relations</li>
<li>Visual Communication and Photography</li>
<li>Desktop Publishing</li>
<li>Intercultural Communication</li>
<li>Integrated Marketing Communication</li>
</ul>

<p>1) A pass in STPM or its equivalent, with a minimum of Grade C (GPA 2.00) in any two subjects and a credit in English at SPM or its equivalent; OR</p><p>ii) A pass in STAM with a minimum grade of Jayyid and a credit in English at SPM or its equivalent; OR</p><p>iii) A Diploma or its equivalent,&nbsp; with a minimum CGPA of 2.00 and a credit in English at SPM or its equivalent; OR</p><p>iv) A Diploma in Media and Communication or its equivalent; OR</p><p>v) Matriculation/Foundation or its equivalent, with a minimum CGPA of 2.00 and credit in English at SPM or its equivalent.</p><p>vi) *Pass DKM/DLKM/DVM (HEP is required to implement a screening and bridging program which corresponds to the program field).</p><p><strong>For International Students</strong><br />International English Language Testing System (IELTS) score of 5.0 OR its equivalent.</p>

Academic Requirements

<p style="text-align: justify;"><span data-sheets-root="1">City University Malaysia, founded in 1984, is a private institution offering a wide range of programs, including engineering, business, education, and art and design. The university is dedicated to nurturing students through its learner-centric approach, blending theoretical foundations with practical experience. Its campus, located in Petaling Jaya, features modern facilities, including engineering labs and creative studios, fostering an engaging learning environment. City University emphasizes internships, industry collaborations, and global partnerships, ensuring graduates are well-prepared for their professional journeys.</span></p>

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Bachelor of Communication (Hons) Corporate Communication

Media & Communication

A bachelor degree is the three year degree program undertaken by the students after schools to get a fair knowledge of their chosen discipline. The bachelor degree program is mandatory for students who wish to pursue higher education in their chosen fields. It also provides an edge to the students who wish to be a part of the industry in the desired fields post qualification. 

Degree

<div class="col-md-12 col-sm-12 col-xs-12 engineering-details-left-top"><p class="common-text">A bachelor degree is the three year degree program undertaken by the students after schools to get a fair knowledge of their chosen discipline. The bachelor degree program is mandatory for students who wish to pursue higher education in their chosen fields. It also provides an edge to the students who wish to be a part of the industry in the desired fields post qualification.</p><h3 class="common-heading">Basics or Overview of a Bachelor Degree Program</h3><p class="common-text">Students prefer bachelor degree programs to gain more knowledge of Industry as well as academics. Generally, a bachelor degree takes three years for completion and it&rsquo;s available in almost any discipline that one wishes to study. Those students who take Mathematics &amp; Science in their PUC or Intermediate can enroll themselves in a Bachelor of Science (B.Sc.) course. The course can be especially beneficial for students who wish to be a future scientist or interested in pursuing any other scientific career options. Similarly, a bachelor program also provides students an eligibility to participate in different competitive examinations conducted periodically by the government for several state services.</p>&nbsp;<h3 class="common-heading">Branches or Fields-</h3><p class="common-text">A bachelor program can be availed by the students in a number of disciplines, including Arts &amp; Science Engineering/ Technology, Commerce, Business Administration, Computer Applications, Fine Arts, Journalism, Fashion Designing.<br /><br />Students can chose their respective field of study as per their subjects studied in 10+2 or class 12th or according to their future career choices to be made in the long run.</p><h3 class="common-heading">Eligibility or Minimum Requirements</h3><p class="common-text">In order to enroll under a bachelor level study program, students should be PUC or intermediate qualified from the recognized state boards of Malaysia. .</p>&nbsp;<ul class="eligibility">		<ul>		<li>		<p class="common-text">For B.Sc Course: Intermediate passed with Mathematics or Science Group of subjects, i.e. Chemistry, Physics and Biology</p>		</li>		<li>		<p class="common-text">B.Com Course: Intermediate passed with Commerce, Accountancy and Economics or Business Studies</p>		</li>		<li>		<p class="common-text">BA Course: Intermediate passed with History, Civics, Geography, Fine Arts, Music, Mass Communication or any other subjects of Arts Stream</p>		</li>		<li>		<p class="common-text">BCA: 10+2 or PUC in Computer Studies or Computer Applications</p>		</li>		<li>		<p class="common-text">BBA: Higher Secondary School Certificate passed with Business Administration or any other Commerce group of subjects</p>		</li>		<li>		<p class="common-text">BE/ B.Tech: 10+2 with Mathematics as a compulsory paper</p>		</li>	</ul></ul><div class="clearfix">&nbsp;</div><br /><br />&nbsp;<h3 class="common-heading">Relevance of a Bachelor Degree Program</h3><p class="common-text">Now-a-days, the bachelor programs are specifically designed for the students to prepare them for the upcoming market and industrial or academic scenarios. As, more technical and scientific fields have emerged in the market that demand more specific skills for their work, hence, those students who have a specialization in the stated discipline prove to be indispensable. A bachelor program also provides the necessary edge to the students in terms of eligibility to apply for various vacancies announced periodically by the government in the job market.</p><h3 class="common-heading">Career Options</h3><p class="common-text">A student with a regular bachelor degree has more than 99% of chances of being short listed under various academic and professional fields on its successful completion. A student who has successfully completed, its three years of graduation will be considered eligible for the mid to senior level positions in any organization both private and public as per their demands as compared to a student who has a normal education.</p><ul class="eligibility">	Some interested facts &ndash;	<ul>		<li>		<p class="common-text">&bull; Recently, the Ministry of Higher Education Malaysia has put forward the idea of collaborating the Malaysian Higher Education institutions with the leading business houses so that the curriculum quality along with the moving out graduate would improve successfully.</p>		</li>		<li>		<p class="common-text">&bull; The Malaysian Universities have made it to the top in the world rankings in Early May, in terms of the international education that it offers to the young graduates from across the world.</p>			</ul>	</li></ul></div>

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Bachelor of Communication (Hons) Corporate Communication

City University Malaysia

Selangor, Malaysia

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