Kuala Lumpur

Malaysia

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Marketing

<p>This programme is specifically designed to provide students with: An understanding of theories and concepts that underpin effective marketing and the practical skills required to commence a dynamic career in digital marketing. A comprehensive understanding of frameworks and strategic planning techniques for the management of business information analytics in the marketing arena. Familiarity with a broad range of digital marketing technologies and how they are applied in practically infused digitized settings. The ability to critically evaluate and recommend appropriate digital tools and techniques in utilising the plethora of social media platforms in optimizing market potential.</p>

<h4 data-start="30" data-end="78"><strong data-start="35" data-end="76">Direct Entry to Level 1 of the Degree</strong></h4><p data-start="80" data-end="211"><strong data-start="80" data-end="88">STPM</strong><br data-start="88" data-end="91" />2 Passes in STPM with a minimum Grade C (GP 2.0) and a Pass in English and Mathematics at SPM level or its equivalent.</p><p data-start="213" data-end="339"><strong data-start="213" data-end="224">A-Level</strong><br data-start="224" data-end="227" />2 Passes (Grade A-D) in A-Level with a Pass in English and Mathematics at SPM/O-Level/IGCSE or its equivalent.</p><p data-start="341" data-end="411"><strong data-start="341" data-end="348">UEC</strong><br data-start="348" data-end="351" />5 Grade B&rsquo;s in UEC with a Pass in Mathematics and English.</p><p data-start="413" data-end="503"><strong data-start="413" data-end="441">Matriculation/Foundation</strong><br data-start="441" data-end="444" />Passed a Foundation programme with a minimum CGPA of 2.0.</p><h4 data-start="505" data-end="546"><strong data-start="510" data-end="544">Entry to Level 2 of the Degree</strong></h4><p data-start="548" data-end="788" data-is-last-node=""><strong data-start="548" data-end="559">Diploma</strong><br data-start="559" data-end="562" />Successful completion of the APU Diploma or successful completion of studies in another recognised institute with academic credits equivalent to Level 1 of an Honours Degree (subject to the approval of the APU Academic Board).</p>

Academic Requirements

<p><span style="font-weight: 400;">Asia Pacific University of Technology &amp; Innovation (APU) is a top-ranked institution in Malaysia known for its focus on technology, innovation, and digital transformation. APU offers a wide range of programmes in fields such as Information Technology, Engineering, Business, Design, and Media Studies. APU&rsquo;s curriculum blends academic theory with applied theory, ensuring students develop both technical skills and critical thinking abilities. With its Digital Transformation Hub, Visionary AI Studio, and Cybersecurity Talent Zone, APU provides students with access to the forefront facilities for practical learning and research. The university&rsquo;s strong focus on industry partnerships enables students to engage in real-world projects, internships, and competitions, enhancing their employability. APU is also highly regarded for its multicultural environment, welcoming students from over 130 countries and fostering global perspectives and cross-cultural understanding. With a commitment to technological advancement and innovation, APU continues to produce graduates who excel in dynamic industries worldwide.</span></p>

Explore Asia Pacific University (APU) on Afterschool.my – A top-tier tech-driven university offering innovative programmes in IT, engineering, business, and digital media with strong global industry partnerships.

Asia Pacific University of Technology & Innovation (APU), Kuala Lumpur - Ranking, Intake, Scholarship

Asia Pacific University of Technology & Innovation (APU)

Asia Pacific University of Technology & Innovation (APU) is a top-ranked institution in Malaysia known for its focus on technology, innovation, and digital transformation.

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BA (Hons) in Marketing Management with a specialism in Digital Marketing

Education is an open stream for all those students who wish to make a career as a Teacher. The most sought after courses in Education Stream include –B.Ed and M.Ed  respectively. The languages is another stream that is very much in demand by those students who wish to be a master of a particular language and further be known for their language skills both written and oral.

Business & Marketing

<div class="col-md-12 col-sm-12 col-xs-12 engineering-details-left-top">
<h3 class="common-heading">Business Management &amp; Administration</h3>

<p class="common-text">Business Management &amp; Administration is the new stream in the Business Studies discipline. The stream is popular for the kind of professions that it offers to the young graduates pursuing it. The stream of Business Management &amp; Administration is in very much demand among those students who are planning to make their career in the field of management of Business Operations and any financial concern.</p>

<h3 class="common-heading">Basic Overview</h3>

<p class="common-text">The Bachelor of Business Administration or BBA is the bachelor degree that all the Commerce Graduates pursue to make a career in the coveted field of Business Administration. The students who have good communication skill and decision-making capability to handle a business concern can opt for this course.</p>

<ul class="eligibility">
	<li>Associated Branches:
	<ul>
		<li>
		<p class="common-text">Business Administration &amp; Operations</p>
		</li>
		<li>
		<p class="common-text">Business Management</p>
		</li>
		<li>
		<p class="common-text">Management Studies</p>
		</li>
		<li>
		<p class="common-text">Marketing Management</p>
		</li>
		<li>
		<p class="common-text">Human Resources</p>
		</li>
		<li><p class="common-text">Entrepreneurship</p>
		</li>
	</ul>
	</li>
</ul>

<h3 class="common-heading">Eligibility</h3>

<p class="common-text">The minimum eligibility to enrol in a Business Management &amp; Administration Course is PUC or Matriculation passed from any recognized schools in Malaysia.</p>

<h3 class="common-heading">Study Pathway</h3>

<p class="common-text">The students can as the first step should take up a course in Foundation or diploma. The students who further wish to explore this field should enrol in a bachelor course and then into masters course in Business Administration from any local or international campus of a foreign university in Malaysia.</p>
<h3 class="common-heading">Career Information</h3>
<p class="common-text">There are ample of profitable employment opportunities for the students who opt for the Business Management &amp; Administration stream. The most popular career options that this stream can offer to the students graduating can be &ndash; Business Analyst, Human Resource Officer, Operational Researcher, Project Manager, Sales Executive, Stock Broker, Marketing Executive and Management Consultant etc.</p>
</div>


A bachelor degree is the three year degree program undertaken by the students after schools to get a fair knowledge of their chosen discipline. The bachelor degree program is mandatory for students who wish to pursue higher education in their chosen fields. It also provides an edge to the students who wish to be a part of the industry in the desired fields post qualification. 

Degree

<div class="col-md-12 col-sm-12 col-xs-12 engineering-details-left-top"><p class="common-text">A bachelor degree is the three year degree program undertaken by the students after schools to get a fair knowledge of their chosen discipline. The bachelor degree program is mandatory for students who wish to pursue higher education in their chosen fields. It also provides an edge to the students who wish to be a part of the industry in the desired fields post qualification.</p><h3 class="common-heading">Basics or Overview of a Bachelor Degree Program</h3><p class="common-text">Students prefer bachelor degree programs to gain more knowledge of Industry as well as academics. Generally, a bachelor degree takes three years for completion and it&rsquo;s available in almost any discipline that one wishes to study. Those students who take Mathematics &amp; Science in their PUC or Intermediate can enroll themselves in a Bachelor of Science (B.Sc.) course. The course can be especially beneficial for students who wish to be a future scientist or interested in pursuing any other scientific career options. Similarly, a bachelor program also provides students an eligibility to participate in different competitive examinations conducted periodically by the government for several state services.</p>&nbsp;<h3 class="common-heading">Branches or Fields-</h3><p class="common-text">A bachelor program can be availed by the students in a number of disciplines, including Arts &amp; Science Engineering/ Technology, Commerce, Business Administration, Computer Applications, Fine Arts, Journalism, Fashion Designing.<br /><br />Students can chose their respective field of study as per their subjects studied in 10+2 or class 12th or according to their future career choices to be made in the long run.</p><h3 class="common-heading">Eligibility or Minimum Requirements</h3><p class="common-text">In order to enroll under a bachelor level study program, students should be PUC or intermediate qualified from the recognized state boards of Malaysia. .</p>&nbsp;<ul class="eligibility">		<ul>		<li>		<p class="common-text">For B.Sc Course: Intermediate passed with Mathematics or Science Group of subjects, i.e. Chemistry, Physics and Biology</p>		</li>		<li>		<p class="common-text">B.Com Course: Intermediate passed with Commerce, Accountancy and Economics or Business Studies</p>		</li>		<li>		<p class="common-text">BA Course: Intermediate passed with History, Civics, Geography, Fine Arts, Music, Mass Communication or any other subjects of Arts Stream</p>		</li>		<li>		<p class="common-text">BCA: 10+2 or PUC in Computer Studies or Computer Applications</p>		</li>		<li>		<p class="common-text">BBA: Higher Secondary School Certificate passed with Business Administration or any other Commerce group of subjects</p>		</li>		<li>		<p class="common-text">BE/ B.Tech: 10+2 with Mathematics as a compulsory paper</p>		</li>	</ul></ul><div class="clearfix">&nbsp;</div><br /><br />&nbsp;<h3 class="common-heading">Relevance of a Bachelor Degree Program</h3><p class="common-text">Now-a-days, the bachelor programs are specifically designed for the students to prepare them for the upcoming market and industrial or academic scenarios. As, more technical and scientific fields have emerged in the market that demand more specific skills for their work, hence, those students who have a specialization in the stated discipline prove to be indispensable. A bachelor program also provides the necessary edge to the students in terms of eligibility to apply for various vacancies announced periodically by the government in the job market.</p><h3 class="common-heading">Career Options</h3><p class="common-text">A student with a regular bachelor degree has more than 99% of chances of being short listed under various academic and professional fields on its successful completion. A student who has successfully completed, its three years of graduation will be considered eligible for the mid to senior level positions in any organization both private and public as per their demands as compared to a student who has a normal education.</p><ul class="eligibility">	Some interested facts &ndash;	<ul>		<li>		<p class="common-text">&bull; Recently, the Ministry of Higher Education Malaysia has put forward the idea of collaborating the Malaysian Higher Education institutions with the leading business houses so that the curriculum quality along with the moving out graduate would improve successfully.</p>		</li>		<li>		<p class="common-text">&bull; The Malaysian Universities have made it to the top in the world rankings in Early May, in terms of the international education that it offers to the young graduates from across the world.</p>			</ul>	</li></ul></div>

Prayer room

Class Room With Air Conditioner

Convenience stores

Labs & Workshops

Learning

Auditorium

Library

Fitness Centre / GYM

Cafeteria

Student lounge

Clinic

Outdoor Sports / Indoor Games

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BA (Hons) in Marketing Management with a specialism in Digital Marketing

Asia Pacific University of Technology & Innovation (APU)

Kuala Lumpur, Malaysia

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