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The BA (Hons) Marketing course provides students with the fundamental academic and vocational skills in marketing and business principles through a variety of innovative teaching and learning methods. Assessments include a combination of examinations, projects and assignments, including an independent project dissertation in the ?nal year.
Comprehensive and in-depth modules, in addition to actual case studies and relevant organisational context, add exceptional value to this programme. Co-operative placements with key industries also provide an excellent platform for students to not only gain industrial experience but also to enable them to broaden their horizon as well as apply their theories to practice.
UCSI Foundation: Pass
STPM: 2 principals
A-Level: 2 principals
UEC: 5 credits
CPU: Average of 60% in 6 subjects
National Matriculation: CGPA 2.0
International Baccalaureate: Overall score of 26/42
Diploma / Advance Diploma / Degree / equivalent: To be assessed by faculty on case-by-case basis. Credit transfers are possible with the submission of academic transcripts and course syllabus
Other Year 12 Equivalent: Average of 60%
Minimum Admission Qualification for Foundation Programme
SPM / O-Level: 5 Credits
UEC: 4 credits
Other Year 11 Equivalent: Average of 60% English
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