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This programme develops students' practical expertise in formulating media strategies, managing and running PR campaigns, producing PR writeups and promotional material. To produce PR professionals, media liaisons and strategic managers, it entails courses in corporate communication, integrated marketing communication, crisis management, employee and community relations, public opinion, advertising, social media, ethics, in both the Malaysian and global contexts. Students' experiential skills are enhanced via case studies, campaigns and internship.
STPM
Grade C in 2 relevant subjects
A-Level
Grade D in 2 relevant subjects
UEC
Grade B in 5 relevant subjects
TAR UC
Foundation in Arts (Track B) OR Relevant Diploma
Other IHL
Relevant Foundation/ Diploma accredited by MQA
Compulsory subjects:
(1), (2), (3) and (5) must include SPM Credit/ O Level Grade C/ UEC Grade B in English Language
Notes:
a) Students without a credit in SPM Bahasa Melayu are required to pass Bahasa Kebangsaan A before the award of Bachelor Degree. b) TAR UC Diploma will be accepted on credit transfer into Bachelor Degree programmes. c) Equivalent qualifications/qualifications from other Institution of Higher Learning (IHL) will be considered on a case-by-case basis. d) Information is correct at the point of printing. Subject to the Ministry of Education latest requirements.
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