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This programme develops students' knowledge and practical expertise in formulating PR plans and organising publicity events, producing PR writeups and promotional material. To produce capable PR and media relations practitioners, the programme entails courses in PR strategies and tools, PR writing, media relations, media and advertising, public opinion and public speaking. Students' experiential skills are enhanced via case studies and events.
SPM
3 credits in relevant subjects which must include Credit in English Language
O-Levels
3 Grade C in relevant subjects which must include Grade C in English Language
UEC
3 Grade B in relevant subjects which must include Grade B in English Language
TARC/TAR UC
Relevant certificate
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