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The programme is designed to provide a practical overview of the function, skills and knowledge required to plan, organise, manage, promote and evaluate a festival, convention, trade show or special event. Through lectures, fieldwork, case studies and practical applications, students will gain insights into the management and operations in this dynamic field. Business courses such as accounting, marketing and business communications are added to enhance the students' holistic experience in managing events.
3 Credits in the relevant subjects
3 Grade C in the relevant subjects
3 Grade B in the relevant subjects
SPM Pass/O Level Grade E/UEC Grade C in English
Relevant Certificate accredited by MQA or by the Malaysian Government
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TAR UC - Tunku Abdul Rahman University College?