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This programme develops students' practical expertise in formulating media strategies, managing and running PR campaigns, producing PR writeups and promotional material. To produce PR professionals, media liaisons and strategic managers, it entails courses in corporate communication, integrated marketing communication, crisis management, employee and community relations, public opinion, advertising, social media, ethics, in both the Malaysian and global contexts. Students' experiential skills are enhanced via case studies, campaigns and internship.
•STPM full passes in 2 relevant subjects. •A-Levels full passes in 2 relevant subjects. •UEC Grade B in 5 relevant subjects. •TAR UC Foundation in Arts (Track A/B). •Relevant Diploma. •SPM Credit/ O-Levels Grade C/ UEC Grade B in English Language.
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TAR UC - Tunku Abdul Rahman University College?