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This programme develops students' practical expertise in formulating media strategies, managing and running PR campaigns, producing PR writeups and promotional material. To produce PR professionals, media liaisons and strategic managers, it entails courses in corporate communication, integrated marketing communication, crisis management, employee and community relations, public opinion, advertising, social media, ethics, in both the Malaysian and global contexts. Students' experiential skills are enhanced via case studies, campaigns and internship.
Minimum of 2 Grade C in relevant subjects*
Minimum of 2 Grade D in relevant subjects*
Minimum of ATAR 70 and 2 Grade B in relevant subjects
Minimum of 5 Grade B in relevant subjects*
Relevant Foundation or Diploma accredited by MQA
*Must include SPM Credit/O-Level Grade C/UEC Grade B in English Language
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TAR UC - Tunku Abdul Rahman University College?