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Bachelor Of Public Relations (Honours)

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    Mode
    Full Time
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    Level
    Degree
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    Duration
    3 Years
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    Intake
    May
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    Tution Fees
    RM 33,700

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COURSE OVERVIEW

This programme develops students' practical expertise in formulating media strategies, managing and running PR campaigns, producing PR write­ups and promotional material. To produce PR professionals, media liaisons and strategic managers, it entails courses in corporate communication, integrated marketing communication, crisis management, employee and community relations, public opinion, advertising, social media, ethics, in both the Malaysian and global contexts. Students' experiential skills are enhanced via case studies, campaigns and internship.

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ENTRY REQUIREMENTS

Exams
Detailed entry requirements

STPM

Minimum of 2 Grade C in relevant subjects*

A-Level

Minimum of 2 Grade D in relevant subjects*

SAM

Minimum of ATAR 70 and 2 Grade B in relevant subjects

UEC

Minimum of 5 Grade B in relevant subjects*

TAR UC

  • Foundation in Arts (Track B)
  • Relevant Diploma

Other IHL

Relevant Foundation or Diploma accredited by MQA

Note:

*Must include SPM Credit/O-Level Grade C/UEC Grade B in English Language

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