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Bachelor Of Public Relations (Honours)

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    Mode
    Full Time
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    Level
    Degree
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    Duration
    3 Years
  • icons
    Intake
    Jun
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    Tution Fees
    RM 33,200

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COURSE OVERVIEW

This programme develops students' practical expertise in formulating media strategies, managing and running PR campaigns, producing PR write­ups and promotional material. To produce PR professionals, media liaisons and strategic managers, it entails courses in corporate communication, integrated marketing communication, crisis management, employee and community relations, public opinion, advertising, social media, ethics, in both the Malaysian and global contexts. Students' experiential skills are enhanced via case studies, campaigns and internship.

ENTRY REQUIREMENTS

Exams
Detailed entry requirements

STPM

Grade C in 2 relevant subjects

A-Level

Grade D in 2 relevant subjects

UEC

Grade B in 5 relevant subjects

TAR UC

Foundation in Arts (Track B) OR Relevant Diploma

Other IHL

Relevant Foundation/ Diploma accredited by MQA


Compulsory subjects:

(1), (2), (3) and (5) must include SPM Credit/ O Level Grade C/ UEC Grade B in English Language


Note:

a) Students without a credit in SPM Bahasa Melayu are required to pass Bahasa Kebangsaan A before the award of Bachelor Degree.
b) TAR UC Diploma will be accepted on credit transfer into Bachelor Degree programmes.
c) Equivalent qualifications/qualifications from other Institution of Higher Learning (IHL) will be considered on a case-by-case basis.
d) Information is correct at the point of printing. Subject to the Ministry of Education latest requirements.

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