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Bachelor Of Mass Communication (Hons) (Public Relations & Event Management)

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    Mode
    Full Time
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    Level
    Degree
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    Duration
    3 Years
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    Intake
    Mar & Aug
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    Tution Fees
    RM 78,070

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COURSE OVERVIEW

Taylor’s Public Relations & Event Management degree provides students with in-depth knowledge of public relations and event management and all aspects of planning and promotion. Students will receive equal recognition and certification from both Taylor’s University and the University of the West of England (UWE), UK and the option to transfer to UWE in the final year. Students will experience active engagement with the industry through the module Professional Media Workshop, which provides opportunities to participate in talks, workshops, forums and practical sessions conducted by industry professionals. The programme also emphasises on hands-on exposure on planning and executing real campaigns for real clients and engaging with industry members, through the Public Relations Consultancy module, Live Event Project and the student-formed agency – proPassion Communication. In addition, students will undergo a 10-12 week internship experience with PR firms, multinational companies or public sector organisations provides real life experience and understanding of the various job functions.

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ENTRY REQUIREMENTS

Exams
Detailed entry requirements

SPM / O-Level with Pre-U / Foundation

SPM / O-Level or equivalent, 5 credits including English for entry with pre-university / foundation qualification.

SPM / O-Level with Diploma

Pass SPM / O-Level or equivalent, 3 credits including English for entry with Diploma qualification.

Taylor’s Foundation in Arts (FIA)

Pass with min. CGPA 2.00

Taylor’s Foundation in Communication (FICM)

Pass with min. CGPA 2.00

Taylor’s Diploma in Communication (DICM)

Pass with min. CGPA 2.00

Sijil Tinggi Persekolahan Malaysia (STPM)

Min. CGPA 2.00 in 3 subjects and min. Grade C for each subject

Unified Examination Certificate (UEC)

Pass with min. 5Bs including English

A-Levels

Min. EEE (3 subjects)

South Australian Matriculation (SAM) / SACE International

Min. ATAR 55

Canadian Pre-University (CPU)

Min. average of 55% in 6 subjects

International Baccalaureate (IB)

Min. 24 points in 6 subjects

Monash University Foundation Year (MUFY)

55%

Other Qualifications

Pass Foundation / Pre-University / Diploma / Matriculation from institutions recognised by MOE or pass HSC with UAI 55%.

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