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Bachelor Of Mass Communication (Hons) (Advertising)

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    Mode
    Full Time
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    Level
    Degree
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    Duration
    3 Years
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    Intake
    Mar & Aug
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    Tution Fees
    RM 93,000

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COURSE OVERVIEW

Students of the Taylor’s Advertising programme are taught to research, propose, plan and execute projects and campaigns strategically and are taught to use graphic designing and video editing software applications, such as In-Design, 3D Studio Max and Final Cut Pro. The programme also has a minor in Broadcasting and a dual award in which students will receive equal recognition and certification from both Taylor’s University and the University of the West of England (UWE), UK, with the option to transfer to UWE in the final year. Students will experience active engagement with the industry through the Professional Media Workshop module and work on real projects through the Advertising Campaign module. In addition, students will undergo a 10-12 week internship experience with advertising agencies, media agencies and marketing communication consultancies provide real life experience and understanding of the various job functions.

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ENTRY REQUIREMENTS

Exams
Detailed entry requirements

SPM / O-Level with Pre-U / Foundation

SPM / O-Level or equivalent, 5 credits including English for entry with pre-university / foundation qualification.

SPM / O-Level with Diploma

Pass SPM / O-Level or equivalent, 3 credits including English for entry with Diploma qualification.

Taylor’s Foundation in Arts (FIA)

Pass with min. CGPA 2.00

Taylor’s Diploma in Communication (DICM)

Pass with min. CGPA 2.00

Sijil Tinggi Persekolahan Malaysia (STPM)

Min. CGPA 2.00 in 3 subjects and min. Grade C for each subject

Unified Examination Certificate (UEC)

Pass with min. 5Bs including English

A-Levels

Min. EEE (3 subjects)

South Australian Matriculation (SAM) / SACE International

Min. ATAR 55

Canadian Pre-University (CPU)

Min. average of 55% in 6 subjects

International Baccalaureate (IB)

Min. 24 points in 6 subjects

Monash University Foundation Year (MUFY)

55%

Other Qualifications

Pass Foundation / Pre-University / Diploma / Matriculation from institutions recognised by MOE or pass HSC with UAI 55%. Students with other qualifications will be considered on a case-by-case basis.

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