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Bachelor Of Business (Marketing)

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    Mode
    Full Time
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    Level
    Degree
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    Duration
    3 Years
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    Intake
    Jan, Feb , Sep & Oct
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    Tution Fees
    RM 69,216

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COURSE OVERVIEW

Marketing professionals need to understand their markets, research customers’ needs and wants and appreciate internal capabilities and objectives. In this course, students will explore the significance of marketing in the wider business context and how business results are achieved through the development and endorsement of a customer focus. Areas of study include market research, buyer behaviour, marketing metrics, marketing planning, advertising and promotion.

ENTRY REQUIREMENTS

Exams
Detailed entry requirements

Pre-requisite

MA* or AM

STPM

2Ps

UEC

5Bs

‘A’ Levels incorporating Cambridge, CGE, UK, Malaysia, Singapore, & UK – Min 3 ‘A’ Level passes required

7

ATAR (Australian Tertiary Admission Rank)

65

Australian Foundation (min overall %)

60%

Bangladesh Higher School Certificate

3.5

GCC Thanawiya Amma + 1st year bachelor program

70%

Indian and Pakistan Year 12

65%

Indonesian SMA III

74%

Iran High School Diploma plus pre-university degree (1 year)

65%

International Baccalaureate IB Diploma (out of 6 subjects)

26

Kenya KCSE

C+

Ontario CPU

60%

Sri Lankan A Levels

7

Vietnam Senior High School Year 12

80%

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