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The program is focusing on both marketing principles and business practices. Students undertaking the program are expected to learn and appreciate the basic and current marketing principles, consumer behaviour, sales management, integrated marketing communications, marketing planning and decision making process. The program will prepare students adequately for further studies or joining the career markets.
STPM/A-Level
2 principal passes
UEC
Grade B in 5 subjects including English and Mathematics or Accounting
Foundation/Diploma
Pass with a minimum CGPA of 2.0
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