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The program is focusing on both marketing principles and business practices. Students undertaking the program are expected to learn and appreciate the basic and current marketing principles, consumer behaviour, sales management, integrated marketing communications, marketing planning and decision making process. The program will prepare students adequately for further studies or joining the career markets.
Entry into the First Year (any one) 1.Pass STPM with minimum two principals and minimum CGPA of 2.00. 2.Pass A-Level with minimum two principals and minimum CGPA of 2.00. 3.Pass Unified Examination Certificate (UEC) with Grade B in 5 subjects (including 4.English and Mathematics or Accounting). 5.Pass KUS University Foundation Program with minimum CGPA of 2.00. 6.Pass Diploma in relevant field of study with minimum CGPA of 2.00. 7.Any other equivalent qualifications as recognized by Government of Malaysia. Entry into the Second Year (any one) 1.Southern College Diploma or; 2.Any other equivalent
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