The programme provide students with a framework for understanding communication theories and processes in an organisational context. Key research, communication and media-handling skills are taught to enable students to handle challenging real-world projects from communication to delivery and subsequent evaluation.

In addition, students will be introduced to the concepts and principles of human behaviour, marketing, advertising, public relations, journalism, the media, management, design and information technology. As the course progresses, concepts are studied for their application and influence in relation to the communication objectives of business, industry, government groups and non-profit making organisations. The lifelong learning skills provided will enable students to critically, objectively and analytically address complex problems or issues so as to work independently and manage time effectively.