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New media is changing the world as consumers see and feel it. More importantly, it has generated a new level of commerce and also sophistication of communication that companies can now tap on to reach out to customers. It is estimated that within this decade, the media industry will see a more than three-fold increase in spending in the digital space. The media industry thus anticipates a dramatic surge in the need for skilled new media professionals.
In particular, this trend will see an even stronger need for sales and marketing professionals to help the new media industry reach out to organisations in their journey to tap all possible opportunities to further their businesses. As the first point of contact by the new media industry to reach out to potential customers, new media sales professionals will enjoy exciting careers that ride on new media trends. Furthermore, they will enjoy derive satisfaction from being involved in translating new media campaigns and brand management that impact the world we live in.
To meet this need for skilled sales and business development professionals within the new media or wider media industry, PORTMAN is pleased to offer the Specialist Diploma in Sales and Marketing.
3 Credits in SPM / UEC / IGCSE ‘O’ Level examination (or equivalent) in any subject.
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