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These degree programmes require students to complete the first and second year courses at New Era University College. They will prepare students for credit transfer to the third year of partner universities.
In order to strengthen students’ competency in the mass communication market, the programmes cover syllabus in the areas of journalism, radio, television, public relations and advertising. Students could choose either one major before graduation.
Students will be exposed to theoretical and practical training in ‘Media Studies’, a branch of Mass Communication school, with focus on mutual relations between media and contemporary society. The related knowledge and training will be integrated with digital technologies to nurture well-rounded communicators in the era of electronic media.
The Bachelor of Arts (Radio and Television) programme is divided into two groups: 1) Radio & 2) Television; students could choose either one. The main syllabus covers fundamental theories and knowledge of radio and television. Students will be trained on Mandarin Phonetics, Introduction to Radio, Production and Hosting of Radio Programme, Radio Production, Audio-Visual Editing, Documentary Production, Broadcast Journalism, Television Production, etc. In addition to cultivating professionals in Chinese broadcast and TV news, this programme also instils humanistic values in students in terms of caring for the disabled/ unfortunate groups in our society.
STPM 2 principle passes (CGPA 2.0)
UEC 5 credits
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