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This course focuses on the nature and functions of communication (Advertisement and Public Relations). It examines the role of communication in understanding currents changes and events, and explores various advanced communication theories and research tools as applied to professional communication. The objectives are firstly to expose students to the changing media landscape, as a result of the rapid development in the field of communication technology. Students will continue to understand how the media environment affects our economical growth, political scene, law and policy trends, and cultural and social system. Lastly, students will explore how the information superhighway has its effects on mass communication and its society.
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