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Master Of Business Administration (Business Innovation)

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    Mode
    Full Time
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    Level
    Master
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    Duration
    1.5 Years
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    Intake
    Jan, Apr, Jul & Oct
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    Tution Fees
    RM 39,999

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COURSE OVERVIEW

In this programme, you will gain an understanding of how important continuous innovation processes are for companies and how new products and services can be developed and brought to the market.

The MBI addresses all important aspects related to the topic of innovation. The study programme caters to the precise needs of companies who either regard themselves as a leader in innovation or are on the way to becoming one.

The programme focuses on:



  • Identifying and assessing innovation potential in organisations, and also market potential;


  • Developing new products and services and maintaining the balance between creativity, profitability and market needs; and


  • Successfully positioning and launching new products and services on the market.

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