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To excel in the field of marketing today as Product Managers, Brand Managers and Account Executives requires awareness and broad understanding of contemporary global business issues.
The Bachelor of Arts in Marketing prepares students with the foundation in the principles of marketing that are primarily relevant to the Standards of the Chartered Institute of Marketing. Students will have understanding of marketing theory enabling them to analyse strategic market behaviour.
More importantly, it cultivates intellectual capacity to allow students to continue to develop and keep pace with a changing business environment.
Pass STPM/ A Level with minimum 3 principals; OR
Pass Foundation/Pre-University/Matriculation in related field; OR
Pass SM3 UEC with grade B in 5 subjects; OR
Pass Diploma in related field; OR
Any other equivalent qualifications recognized by the Malaysian Government
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