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The Bachelor of Arts (Hons) in Global Business Communication is designed to produce graduates with comprehensive knowledge that informs, moves, creates and shapes the world of communication from business perspectives. Students will be exposed to a broad-based learning experience encompassing nearly all major aspects of communication such as journalism, advertising, broadcasting, corporate communication and public relations. The programme will also develop learners’ ability to apply communication techniques critically and objectively in real life situations of the world of business.
Pass STPM/A level with minimum 2 principals; OR
Pass Foundation/Pre-University/Matriculation in related field; OR
Pass Diploma in related field; OR
Any other equivalent qualifications recognized by the Malaysian Government Students with a recognized Diploma in related field will be given advanced standing into the Degree programme.
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