Kuala Lumpur Metropolitan University College (KLMUC)

The Bachelor of Arts (Hons) in Marketing is a 3-year programme that offers a broad approach towards marketing and marketing management. The programme develops relevant knowledge and skills in ways that enable one to think strategically about the growth of the organisation, and develop effective marketing practices that make or shape the target markets. Students also develop professional marketing abilities and skills to pursue their careers as marketers essential for today's competitive business environment. These include researching, evaluating, recommending solutions to business problems and communication techniques.

Programme Aims:

• To prepare students who are looking for a career in sales, marketing communications, market research, product management, or consultancy



• To provide students with the necessary theoretical and practical knowledge in business and marketing



• To train students to become effective marketers by having a deep understanding of customers’ need in a demanding and competitive marketing environment