KDU Penang University College

Various industries and sectors of business have faced technological disruptions. The advertising industry is not alone. New media such as Facebook, Instagram, Snapchat and emerging social media networks constantly push the boundaries of advertising. These disruptions not only reimagine advertisements, but our experience of it as well. With this future outlook in place, KDU Penang's BA (Hons) in New Media Advertising degree programme sets out to redesign traditional advertising. Our program seeks to address the new demands of managing the social media element in advertising. Through our programme, students will be able to obtain cutting-edge industry standard's knowledge and practices. This is achieved through collaboration with our industrial partners and in their final year projects. Furthermore, having students undergo relevant internship placements helps them gear up with the latest developments in the industry.