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Bachelor of Business Administration (Hons) in Marketing programme prepares you with an in-depth understanding of contemporary marketing techniques on top of fundamental marketing principles.
The programme also focuses on understanding the nature of business and its role in the modern business society. Marketing is vital to the success of product and services. The programme will also inspire graduates to be innovative and proficient in a foreign language. At the end of the programme, students will acquire an understanding of marketing's business, social and economic roles.
The modules aim to produce graduates that are ready to become a successful business entrepreneur. Students will develop the awareness on the sustainability issues pertinent to business in the wider global context.
Your educational journey has been meticulously designed to unlock full potential towards pursuing professional certification and undergraduate studies. All these and much more in unique education package inclusive of a vibrant university life in the heart of Kuala Lumpur.
Malaysian Students • A pass in STPM, with a minimum Grade C (GP 2.00) in any 2 subjects, and a pass in Mathematics and English at SPM level or any equivalent qualification; OR • A pass in STAM with a minimum grade of Jayyid, and a pass in Mathematics and English at SPM level; OR • Any qualifications equivalent to Diploma or Advanced Diploma (Level 4 or 5, MQF); OR • Matriculation/Foundation qualification with a minimum CGPA of 2.00 out of 4.00, or any equivalent qualification; OR • Pass UEC with minimum of Grade B in at least five (5) subjects; OR • Fulfill other entry requirements that are recognized by the University Senate; AND • Must sit for IUMW English Placement Test
International Students • Pass A-Level with 2 principals passes or equivalent, recognized by the Malaysian Government; AND • International students are required to achieve a minimum score of 5.5 for IELTS OR its equivalent. • Must sit for IUMW English Placement Test
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