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Bachelor Of Communication (Hons) In Integrated Marketing Communication

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    Mode
    Full Time
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    Level
    Degree
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    Duration
    3 Years
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    Intake
    Mar, Jun , Sep & Oct
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    Tution Fees
    RM 46,200

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COURSE OVERVIEW

The Bachelor of Communication (Hons) in Integrated Marketing Communication trains students to explore a career in the marketing communication field. Students who graduate with this qualification will be able to design marketing communication campaigns that will spark interest and generate awareness about brands and products. Students will be armed with the knowledge of the various types of marketing communication tactics and strategies, from basic publicity to the use of viral marketing. In addition, this programme provides students with the opportunity to develop problem-solving and analytical skills to seek new and innovative solutions in integrating marketing communication functions.

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ENTRY REQUIREMENTS

Exams
Detailed entry requirements

STPM

Minimum 2 Principal Passes and a C in SPM English

A-Level

Minimum 2 Principal Passes and a C in O-Level English

UEC

Minimum 5Bs (including English)

Diploma/HND

Minimum CGPA of 2.00

Foundation / Matriculation

Minimum CGPA of 2.00

SAM/HSC/AUSMAT

TER/UAI: average 60% or higher in 5 subjects

CPU/CIMP

Average of 60% or higher in 6 subjects

IB

26 points or higher based on 6 subjects

Other Qualifications

As recognised by the Senate of IUKL as equivalent to STPM

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