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This course takes you beyond the traditional advertising major, as the curriculum incorporates business, marketing and management perspectives into advertising. It includes promotions, brand management, product launches and merchandising, among others.
Marketing communication specialists today are an integral part of any marketing team. They communicate information to current and prospective customers about products or services that are currently available in the market, as well as execute launching of new brands or rebranding through the various media.
HELP Foundation in Arts/ Foundation in Science; or
2 STPM Grade C/2 A-Level passes; or
5 Bs (including English) in Senior Middle 3 (UEC); or
5 CPU passes with a minimum average of 50%; or
5 SAM/TEE examination passes with a university aggregate of 50%; or
Minimum 24 points in International Baccalaureate; or
Matriculation/Foundation with minimum CGPA of 2.00; or
A Diploma or its equivalent with minimum CPA 2.00; or
Equivalent qualification And
3 SPM/O-Level credits (including credit in English) and a pass in SPM Bahasa Malaysia and Sejarah (for Malaysians only)
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