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This degree programme provides the requisite knowledge, skills and competencies in marketing theories, perspectives and applications in a globalised world. Graduates will be able to formulate marketing plans, craft marketing strategies and manage customer relations in a socially networked environment.
STPM: Minimum 2 Cs and 5 credits in SPM (inclusive of English) and at least a pass in Malay Language and History UEC: Minimum 5 Bs (inclusive of English) GCE A-Levelss: Minimum 2 Es and 5 credits in GCE 0 Level /SPM (inclusive of English) and at least a pass in Malay Language and History Diploma in Business Administration: CGPA of 2.0 AUSMAT: Minimum ATAR score of 65%
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