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This advanced degree will equip you with the knowledge you need to successfully market tourism destinations and products worldwide. You’ll develop organisational and business skills that focus on the marketing aspects and implications of tourism.Through lectures, guest speakers and case studies, you’ll develop an advanced understanding of the issues and concepts involved in marketing tourism products and experiences. You’ll learn broad skills, such as formulating policy and planning for the future, as well as developing your abilities in research, time management and presentation methods.
Entry Requirements
You will be eligible to apply if you have gained a bachelor degree with a 2:2 or 2.5/4.0 grade point average (GPA) or above.
English Language Requirements
Students applying to a postgraduate programme are not required to take an English language test such as IELTS, as long as the bachelor degree was taught and examined in English and they hold Malaysian Sijil Pelajaran Malaysia (SPM) English Language 1119 at Grade C and above (grades 1-6).
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