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This course is particularly aimed at those who wish to combine the key principles and practice of marketing with a specialisation in the management of festivals, events and conferences. You’ll learn to think analytically and critically examine the issues confronting the global business environment and the festival and events industries.
You’ll develop brand management, quantitative and qualitative research skills and presentation techniques alongside the ability to formulate policies and plans and deliver exciting business or cultural experiences.
You will be eligible to apply if you have gained a bachelor degree with a 2:2 or 2.5/4.0 grade point average (GPA) or above.
English Language Requirements
Students applying to a postgraduate programme are not required to take an English language test such as IELTS, as long as the bachelor degree was taught and examined in English and they hold Malaysian Sijil Pelajaran Malaysia (SPM) English Language 1119 at Grade C and above (grades 1-6).
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