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International marketing is an increasingly important area of business as companies strive to grow globally. As well as learning basic principles of marketing, you’ll develop an appreciation of its practice in a global environment. The MSc International Marketing with Tourism and Events route shares most of its content with the MSc International Marketing, but lets you specialise by studying modules in tourism or event management.
You’ll develop organisational and business skills as well as an understanding of strategic marketing, brand management theories, intercultural communication and the ability to develop marketing plans. You’ll gain transferable skills such as formulating policy and project management, research, time management and presentation methods.
You will be eligible to apply if you have gained a bachelor degree with a 2:2 or 2.5/4.0 grade point average (GPA) or above.
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