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Bachelor Of Arts (Honours) In International Tourism & Marketing Management

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    Mode
    Full Time
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    Level
    Degree
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    Duration
    4 Years
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    Intake
    Sep
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    Tution Fees
    RM 272,000

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COURSE OVERVIEW

This course offers you the opportunity to combine the study of international tourism with a focus on marketing management and how to apply this to roles within the tourism sector.

This course covers practically every aspect of international tourism management, from formulating policy and planning to finances and visitor attraction management. By choosing to combine tourism with marketing, you'll also gain an understanding of basic marketing principles plus specialist areas such as brand management, international business and marketing ethics.



How You’ll Be Taught
You'll learn by a variety of teaching methods including lectures, tutorials and independent study.


Assessments

Your assessments will be a combination between course work and assessments.

ENTRY REQUIREMENTS

Exams
Detailed entry requirements

Entry Requirements

Students will be eligible to apply if they have gained the required scores in the International Baccalaureate, GCE A-Levels, Foundation, Diploma and Polytechnic Diploma for entry to year one and two.

English Language Requirements

Students applying to an undergraduate programme are required to have achieved Malaysian Sijil Pelajaran Malaysia (SPM) English Language 1119 Grade C or above (grades 1-6), even if previous studies are fully taught and examined in English.

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