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Bachelor Of Arts (Honours) In International Festival & Event Management

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    Full Time
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    4 Years
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    Tution Fees
    RM 272,000

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You'll learn how to plan, design, market, operate and develop events, as well as how these events can be used to help local economies and communities.

Your first year will give you an introduction to key themes and concepts relevant to the operational aspects of event management, in a broader context of related industries. You will also learn mainstream business skills to help develop your knowledge of how businesses work.In year two you will learn about event design, and are assessed in a practical module.

The first half of year three sees you put events in their broader political context, as well as focusing on conferences and corporate events. The second half of year three has an industry focus, when you will either complete a 24-week work placement, or a consultancy based Live Project. Your final year is focused on your dissertation, a large-scale piece of independent academic research.

How You’ll Be Taught
Lectures, workshops, seminars, industry-based learning placements, conversational Language sessions. Online resources include lecture slides, reading suggestions, podcasts, wikis, videos and more.

Essays, reports, presentations, projects, portfolios, exams, multiple choice tests, practical events, industry/client pitches, wikis, group assessments and more.


Detailed entry requirements

Entry Requirements

Students will be eligible to apply if they have gained the required scores in the International Baccalaureate, GCE A-Levels, Foundation, Diploma and Polytechnic Diploma for entry to year one and two.

English Language Requirements

Students applying to an undergraduate programme are required to have achieved Malaysian Sijil Pelajaran Malaysia (SPM) English Language 1119 Grade C or above (grades 1-6), even if previous studies are fully taught and examined in English.

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