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This course provides you with comprehensive and also in-depth coverage of the principles of marketing management and strategy, buyer behaviour and marketing research as well as key specialist topics relevant to contemporary marketing theory and practice.Ranked second in Australia in the 2017 Eduniversal Best Masters Ranking, the course covers aspects of marketing communication, digital marketing and the application of marketing in particular industries, such as tourism.As part of your studies, you will undertake a significant research project providing the opportunity to pursue a topic of your particular professional interest.The course is industry-focused and relevant to the marketing profession. There is regular interaction with industry through guest speakers and practical workplace projects. You will have the opportunity to apply your critical thinking and analytical abilities to modern marketing challenges, with a particular focus on marketing in an international context.
Advanced standing / Credit transfer / Recognition of prior learning
Credit for recognised learning (CRL) is the term Curtin uses to describe advanced standing, academic credit or recognition of prior learning.You may be entitled to credit for recognised learning for formal, non-formal or informal learning.Formal learning is learning that takes place through a structured program of learning that leads to the full or partial achievement of an officially recognised qualification. Recognised institutions include, but are not limited to, RTO providers and universities. Non-formal learning is adult and community education. Informal learning can include on the job learning or various kinds of work and life experience.
Prerequisites
English language proficiency
English Requirement IELTS 6.5 overall, no less than 6.0 in each section, or other proficiency equivalent. Completion of a bachelor’s degree in which English was the language of instruction can also be viewed as satisfying the English requirement. This will be assessed on a case-by-case basis.
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