Curtin University, Malaysia

Tourism and Hospitality

Tourism and hospitality are rapidly growing industries and may offer a variety of career paths. Careers may be in areas such as tourism development, organising events and festivals, and also hotel resort management.

Employers in this field need people who are interested in travel, and who enjoy meeting new people and providing them with exceptional experiences.

The tourism and hospitality industries are where pressure can lead to a great sense of achievement. With diverse career paths and possibilities for travel, or living and working interstate or overseas, exciting times could be ahead.

Marketing

Marketing is one of the most important functions in a successful business.

Firms use marketing to differentiate their products and services in the marketplace, effectively communicate with their intended audience, and develop strategies to maximise consumer value, sales and profits.

Marketers blend advertising, promotions, digital and social media marketing, public relations, retailing and sales strategies to promote an organisation’s brand, products and services.

Your study will involve interaction with industry, as the marketing teaching team has strong industry connections. Units often feature real life clients; students develop strategies to solve real business problems and present their ideas directly to management representatives.