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Bachelor Of Commerce (Entrepreneurship And Marketing)

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    Mode
    Full Time
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    Level
    Degree
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    Duration
    3 Years
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    Intake
    Feb & Jul
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    Tution Fees
    RM 67,200

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COURSE OVERVIEW

Entrepreneurship

Entrepreneurship can be found in many types of workplace. What they all have in common is ambition, an ability to think outside the square and the love of a personal challenge. Does this sound like you? If you want to pave your own way and bring your ideas to life rather that work for someone, you could be an entrepreneur in the making.

This course prepares students for careers in the management of small and medium retail, export or sales enterprises. It compromises a foundation in business studies, followed by two streams of units which address subject areas central to marketing, sales, entrepreneurship and SME management. This course has a practical emphasis and is guided by a philosophy of teaching which stresses interactivity, student participation and lifelong learning.

Marketing

Marketing is one of the most important functions in a successful business.

Firms use marketing to differentiate their products and services in the marketplace, effectively communicate with their intended audience, and develop strategies to maximise consumer value, sales and profits.

Marketers blend advertising, promotions, digital and social media marketing, public relations, retailing and sales strategies to promote an organisation’s brand, products and services.

Your study will involve interaction with industry, as the marketing teaching team has strong industry connections. Units often feature real life clients; students develop strategies to solve real business problems and present their ideas directly to management representatives.

 

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ENTRY REQUIREMENTS

Exams
Detailed entry requirements

English language Requirement

  • International English Language Testing System (IELTS)- Overall 6.5 (no individual band below 6.0) 
  • Test of English as a Foreign Language (TOEFL)- 79 (band minimum W-21, L-13, R-13, S-18) 
  • SPM 1119 English- C 
  • GCE ‘A’ Level -E 
  • GCE ‘O’ Level- C

Cut-off scores

  • GCE-A-Levels/ STPM/ (best of 3 subjects) - 5 
  • UEC (best of 5 selected subjects) - 20 
  • HKDSE- 15 
  • IB- 24 
  • Ontario Gr- 60 
  • ATAR (WACE/ SACE/ HSC/ VCE/ AUSMAT/ SAM/MUFY)- 70 
  • WAUFP (CPS)- 53 
  • India/ Pakistan- 65 % 
  • Sri Lanka- 5

STPM

  •  A minimum of 5 points obtained from at least two but no more than three Sijil Tinggi Persekolahan Malaysia (STPM) subjects (General Paper not accepted) and fulfill English Entry Requirement
  • points calculated as follows: A=5, A- =4, B+ =4, B=3, B- =2, C+ = 2, C=1

Advanced level/GCE/GCSE

  • A minimum of 5 points obtained from two or three Advanced Level subjects; OR 
  • Two Advanced level subjects and a maximum of two Advanced Subsidiary Levels (AS) are required and fulfill English Entry Requirement
  • Points calculated as follows: 
  • Grades awarded from 2010 onwards: A*=6, A=5, B=4, C=3, D=2, E=1. 
  • Grades awarded up to 2009: A=5, B=4, C=3, D=2, E=1. AS Levels equal half of that of an Advanced Level, e.g. 3 points for an A

UEC

  • Completion of the Malaysian Unified Examination Certificate (UEC) (Senior Middle Level) with 15 points aggregated from the best five academic subjects and fulfill English Entry Requirement. 
  • Completion of the Malaysian Unified Examination Certificate (UEC) (Senior Middle Level) with 22 points aggregated from the best five academic subjects and fulfill English Entry Requirement.
  • Points calculated as follows: A1 = 8, A2 = 7, B3 =6, B4 =5, B5 =4, B6 =3, C7 =0, C8 =0 
  • The following UEC subjects are included in the aggregate of the best five subjects:
    • Mathematics • Advance Mathematics I • Advance Mathematics II • Biology • Chemistry • Physics • Business Studies • Bookkeeping and Accounts • Accounting
    • Economics • History • Geography • Computing and Information Technology

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