This programme is designed to develop strong analytical skills for studying the technologies used in big data. By harnessing and analysing large data sets, students will learn to generate significant value for organisations, improving decision-making processes, driving efficiency, and fostering continuous innovation. Throughout the course, students will tackle real-world challenges, working alongside analytics experts to address practical problems faced by businesses using data.

Upon completing the programme, graduates will receive three certifications: one from Sunway University, one from Lancaster University, and a joint certificate from SAS Academy, the SAS Joint Certificate in Advanced Techniques for Data Science and Predictive Analytics.

The programme also includes the Alibaba syllabus, focusing on the digital economy and e-commerce. This collaboration opens up additional opportunities for aspiring entrepreneurs and start-ups to grow their business ideas within a global platform.

As part of the Sunway experience, students will earn a SAS Joint Certificate in Big Data with Advanced Techniques in Data Science and a digital academic badge to validate their expertise. Sunway is ranked as one of the top 10 most prominent data science institutes (Analytics Insight Magazine, January 2022), providing students with innovative methods to leverage data for actionable insights across various industries.

The curriculum covers the Python and R programming languages, alongside SAS tools, and benefits from collaborations with AWS and Alibaba GET, offering a comprehensive and holistic view of analytics knowledge and skills.