The Bachelor of Business (Digital Marketing) programme aims to highlight the importance of managing all business and marketing aspects of an organisation, specifically in the area of digital marketing. With the rapid growth of digitisation in business, the need for organisations to adopt digital strategies and applications becomes vital, and students with a solid digital marketing background equipped with industry-centric knowledge and skills are in high demand.

 

Thus, the overall goal of our Digital Marketing course is to find a balance between the different areas of digital marketing with the various functions of a modern business organisation. It promotes digital marketing as an essential aspect of integrated business management and strategies that ensure the success of a forward-thinking global organisation. Our Degree in Business (Digital Marketing) students will have the opportunity to learn how to adapt existing marketing theories within the new concept of digital marketing, social media marketing, search marketing, and content marketing, among others. They are open to world-class facilities and environments that encourage them to apply their knowledge and skills through various projects and assignments using real case studies from the industry.