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This programme will provide students with a framework for understanding communication theories and processes in an organisational context. Key research, communication and media-handling skills are taught to enable students to handle challenging real-world projects from communication to delivery and subsequent evaluation. Communication and public relations issues are analysed from a range of academic and practical perspectives. This programme will train students to analyse corporate communication issues from the academic and practical perspectives and train students to communicate effectively in the business world.
• Passed Sijil Tinggi pelajaran Malaysia (STPM )/A-Level with a pass in two (2) subjects or equivalent with a minimum CGPA of 2.00; OR • Passed Foundation/ Matriculation in related fields from any Higher Learning Institution recognized by the Malaysian Government with a minimum CGPA of 2.00; OR • Passed Diploma from any Higher Learning Institution recognised by the Malaysian Government with a minimum CGPA of 2.00; OR • Passed International Baccalaureate (IB) with minimum 24 points; OR • Other equivalent qualifications recognised by the Malaysian Government
Passed Foundation / Matriculation / Pre-University programmes with minimum CGPA 2.00; OR
Passed Diploma/Executive Diploma/Higher National Diploma/Advance Diploma or other Diploma recognised by the Ministry of Higher Education Malaysia (MOHE) with minimum CGPA 2.00
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