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A Digital Marketing Manager handles a company’s online marketing strategy. They help develop content and organise advertising campaigns to generate consumer interest in the company’s products and services.
They usually know a bit of SEM (search engine marketing), SEO (search engine optimisation), social media management and team management. They keep the digital marketing team focused on achieving the company’s short-term and long-term goals. In large companies with multiple marketing divisions, a Digital Marketing Manager also needs to coordinate with print marketing and public relations teams to make sure the company’s marketing objectives are focused and consistent. Hence, if yo...
They usually know a bit of SEM (search engine marketing), SEO (search engine optimisation), social media management and team management. They keep the digital marketing team focused on achieving the company’s short-term and long-term goals. In large companies with multiple marketing divisions, a Digital Marketing Manager also needs to coordinate with print marketing and public relations teams to make sure the company’s marketing objectives are focused and consistent. Hence, if you’re a tech-savvy person who knows the latest news trending on the Internet and beyond that, this career is just right for you!
Good earning potential
Decent job growth supported by growing dependence on the internet
Can work in virtually any industry
Prone to eye strain and carpal tunnel syndrome
High exposure to stress since the internet doesn't sleep and sales targets continue to rise
High competition for jobs
Create and upload images onto your company’s website
Plan and execute email marketing campaigns
Enter into different forms of online media
Design website visuals
Communicate with clients
Research web statistics
Be active on social media
Use analytics to determine how much traffic your client’s website is getting and suggest how to improve it
Commission paid media
Be familiar with current trends
Incase of any queries
Being able to write in an interesting and concise manner
In order to garner the attention of the public, you have to write in a way that the public can relate and in a manner where it is applicable to your target audience. Gone are the days where you have to be mundanely formal even when it is about something entertaining. Fun is fun but you have to ensure that whatever you are delivering is clear and concise to avoid misleading information.
Having a strong attention to detail
In the digital marketing industry, even the smallest typo or mistake in design will cause an uproar. Therefore, it is extremely crucial to have an eye for detail and checking the end product multiple times before posting or publishing it. The Internet is a cruel place where almost everything and every activity is being closely scrutinised.
Being able to withstand pressure
As a Digital Marketing Manager, you will most probably be thrusted into an ocean of work and deadlines. One moment you are asked to churn new ideas for a campaign, the next moment you will be answering calls from multiple clients simultaneously. Not only that, you will be pushing limits as you try to meet various deadlines and ensure that everything is going smoothly as planned at the same time.
Degrees are not compulsory but it is recommended to possess one. Some relevant degrees are Communications, Advertising and Marketing.
The working hours of a Digital Marketing Manager are standard working hours. However, it may increase especially during large marketing campaigns.
“Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.”
- Philip Kotler
May 19, 2015
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