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A Digital Marketing Manager handles a company’s online marketing strategy. They help develop content and organise advertising campaigns to generate consumer interest in the company’s products and services.
They usually know a bit of SEM (search engine marketing), SEO (search engine optimisation), social media management and team management. They keep the digital marketing team focused on achieving the company’s short-term and long-term goals. In large companies with multiple marketing divisions, a Digital Marketing Manager also needs to coordinate with print marketing and public relations teams to make sure the company’s marketing objectives are focused and consistent. Hence, if you’re a tech-savvy person who knows the latest news trending on the Internet and beyond that, this career is just right for you!
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What skills do you need to become an Digital Marketing Manager?
In order to garner the attention of the public, you have to write in a way that the public can relate and in a manner where it is applicable to your target audience. Gone are the days where you have to be mundanely formal even when it is about something entertaining. Fun is fun but you have to ensure that whatever you are delivering is clear and concise to avoid misleading information.
In the digital marketing industry, even the smallest typo or mistake in design will cause an uproar. Therefore, it is extremely crucial to have an eye for detail and checking the end product multiple times before posting or publishing it. The Internet is a cruel place where almost everything and every activity is being closely scrutinised.
As a Digital Marketing Manager, you will most probably be thrusted into an ocean of work and deadlines. One moment you are asked to churn new ideas for a campaign, the next moment you will be answering calls from multiple clients simultaneously. Not only that, you will be pushing limits as you try to meet various deadlines and ensure that everything is going smoothly as planned at the same time.
What field(s) of study should you choose to become an Digital Marketing Manager?
What are the requirements to be an Digital Marketing Manager?
Degrees are not compulsory but it is recommended to possess one. Some relevant degrees are Communications, Advertising and Marketing.
The working hours of a Digital Marketing Manager are standard working hours. However, it may increase especially during large marketing campaigns.
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