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A Corporate Communications Officer manages public relations opportunities and pitch image ideas to the media. The job involves overseeing both external and internal communications in the organisation.
On the external front, the Corporate Communications Officer makes a name for the company in the corporate market and establish its branding and relations with customers. On the internal front, the Communications Officer ensures the smooth and accurate flow of communication between all levels in the company. If you are a people person and find it easy to talk with just anyone, then this is one of the ideal careers for you!
Potential earnings are quite high
Can specialise in an area of interest (e.g.public affairs, crisis management)
Can find job opportunities in all industries
Need a lot of experience to get to higher positions
Can be stressful, especially when working under deadlines or coordinating multiple projects
Long work hours, often including nights and weekends
Research targeted demographic
Advise higher ups on how to better handle public perception
Present reports based on your research
Provide information to the media
Issue press releases
Arrange press conferences if there is huge change
Create brochures, leaflets and more to promote your company
Write content for your company’s website
Incase of any queries
As a Corporate Communications Officer, you will need to manage multiple tasks and possibly a team of your own at the same time. Hence, it is crucial to be organised so you can coordinate everything accordingly as you maximise the efficiency to produce the best outcome.
Time management skills
Deadline here, deadline there, deadlines everywhere! When you are toggling in between so many tasks, you will come face to face with several deadlines and some of them may be tightly scheduled. You will need to manage your timetable properly and thoroughly to ensure that all deadlines are met.
Being able to handle pressure
One moment your phone is ringing and another you will be receiving several emails in your inbox simultaneously. Oftentimes, your clients or certain unforeseen circumstances require you to make split second decisions. It can also be a hassle to deal with a plethora of media externally. In these situations, you should be able to act rationally instead of crumpling under the high pressure.
Candidates should at least possess a degree in Business Administration, Communications, Marketing or any of the related field in order to be a Corporate Communications Officer.
The working hours of a Corporate Communications Officer is regular work hours. However, it may increase if anything comes up all of a sudden including weekends and holidays.
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“Communication - the human connection - is the key to personal and career success.”
- Paul J. Meyer
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