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The BA (Hons) Business & Marketing degree takes a two-pronged approach in its design. This programme is aimed at those students who wish to gain a thorough knowledge of Business and Marketing. The Business side of the programme is designed to provide a broad base of business function knowledge and insight so that you are well grounded in basic business concepts, ideas, models and methodologies. Added to this are a wide base of essential marketing concepts, theories and the development of the student’s ability to apply them to business situations. There will be ample opportunity during the programme to develop career-relevant interests through the availability of a range of specialist modules.
Entry Requirements
•5 SPM Credits (including English) and; •2 'A' Level / STPM Principals or; •Recognised Diplomas or Degrees.
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