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The aim of this programme is to produce graduates with a sound knowledge of marketing and specific skills to effectively carry out sales and marketing management roles. Upon completion of the Diploma, graduates will be able
To determine strategies for developing new markets and expand existing ones for their organization
To contribute to the development of an integrated marketing communication strategy
To communication marketing information accurately in oral, written and graphic formats.
To use professional sales techniques to close sales
To contribute to the development of marketing and business plans of the organization
Marketing careers are challenging and rewarding in a field requiring an in-depth knowledge of products, services and modern information technology. Marketing is a people-oriented profession encompassing all types of companies. Since today's competition is creating a greater demand for marketing and promotional efforts, there are excellent job opportunities in this field. The growth rate of jobs is expected to increase tremendously.
•An overall credit pass in 3 subjects at SPM and a minimum of pass in Bahasa Malaysia and Sejarah (History) •An overall credit pass in 3 subjects at O-Levels/GCSE or any qualification that Binary University accepts. •An overall credit pass in 5 subjects at SPM including credit in Mathematics and English with a minimum of pass in Bahasa Malaysia and Sejarah (History) for the Diploma in Accounting.
Other equivalent Diplomas for entry into year 1 or 2 (subject to acceptance) of our BA (Hons) programme
Minimum 3 Credit Passes in SPM/O’ Levels
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