BA (Hons) In Marketing

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Mode

Full Time
Level

Degree
Duration

3 Years
Intake

Apr & Jul
Tution Fees

N/A

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COURSE OVERVIEW

The BA (Hons) in Marketing aims to produce Industry Specialist Professional marketers who are highly entrepreneurial. Upon completion of this degree, graduates will be able

To develop innovative and creative marketing strategies that will penetrate new or existing markets for their organization

To manage an effective sales force that delivers results

To organize promotional strategies that enhances the image and branding of the firm

To develop integrated marketing communication strategies that will offer an organization a good return on investment

To effectively use social media platforms and digital marketing strategies to achieve organizational goals.

The main goal of this program is to

Produce graduates who have the ability and professionalism in the field of marketing.

Produce skilled human resources in the trading industry, especially to those who want to become entrepreneurs.

Prepare students to continue their studies to a higher and professional level in Marketing.

ENTRY REQUIREMENTS

Exams

Detailed entry requirements

Malaysian students:

Direct Entry tO-Levels 1 of the Degree:- •2 Principal Passes at STPM level and with 3 Credit Passes at SPM or •2 Passes with at ‘A’ Levels and with a Credit Pass at ‘O’ Levels / GCSE or •The Binary Foundation Degree in Arts or equivalent with CGPA of 2.0 and Credit in Mathematics at SPM/O-Level; or 5 Grade B’s in UEC or •Ontario Secondary School Diploma with minimum average of 50%; or •Canadian Pre-University (CPU) with minimum average of 50%; or •Australian Matriculation (AUSMAT) with minimum average of 60%; or •South Australian Matriculation Certificate (SAM) with minimum of 60%; or •International Baccalaureate with minimum 24 marks; •Victorian Certificate of Education with minimum average of 50%; *Any qualification that Binary University Accepts.

International students:

•2 Passes with at ‘A’ Levels and with a Credit Pass at ‘O’ Levels / GCSE or •The Binary Foundation Degree in Arts or equivalent with CGPA of 2.0 and Credit in Mathematics at SPM/O-Level; or •Ontario Secondary School Diploma with minimum average of 50%; or Canadian Pre-University (CPU) with minimum average of 50%; or •Australian Matriculation (AUSMAT) with minimum average of 60%; or •South Australian Matriculation Certificate (SAM) with minimum of 60%; or •International Baccalaureate with minimum 24 marks; •Victorian Certificate of Education with minimum average of 50%; * Any qualification that Binary University Accepts.

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