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This programme is specifically designed to provide students with:An understanding of theories and concepts that underpin effective marketing and the practical skills required to start a career in marketing.Exposure to key areas including customer lifestyles and behaviour, customer values, marketing communications, international marketing, marketing decision-making and marketing management.A combination with other marketing and general business modules allowing students to gain a clear understanding of the vital role of marketing within the business context.
Direct Entry to Level 1 of the Degree:
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