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Bachelor Of Arts (Hons) In Marketing Management With A Specialism In Digital Marketing

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  • icons
    Mode
    Full Time
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    Level
    Degree
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    Duration
    3 Years
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    Intake
    Aug, Sep & Nov
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    Tution Fees
    RM 87,000

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COURSE OVERVIEW

This programme is specifically designed to provide students with:

An understanding of theories and concepts that underpin effective marketing and the practical skills required to commence a dynamic career in digital marketing.

A comprehensive understanding of frameworks and strategic planning techniques for the management of business information analytics in the marketing arena.

Familiarity with a broad range of digital marketing technologies and how they are applied in practically infused digitized settings.

The ability to critically evaluate and recommend appropriate digital tools and techniques in utilising the plethora of social media platforms in optimizing market potential.

ENTRY REQUIREMENTS

Exams
Detailed entry requirements

 

Direct Entry to Level 1 of the Degree: 

  • STPM 2 Passes in STPM with a minimum Grade C (GP 2.0) and a Pass in English and Mathematics at SPM Level or its equivalent
  • A-LEVEL 2 Passes in A-Level with a Pass in English and Mathematics at SPM/ O-Level/ IGCSE or its equivalent.
  • UEC 5 Grade B’s in UEC with a Pass in Mathematics and English.
  • FOUNDATION/ MATRICULATION Passed Foundation programme (minimum CGPA of 2.0).

Direct Entry to Level 2 of the Degree:
  • Successful completion of the APU/APIIT Diploma or
  • Successful completion of studies in another recognised institute with academic credits equivalent to Level 1 of an Honours Degree (Subject to the approval of the APU/APIIT Academic Board)

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