Universiti Tunku Abdul Rahman (UTAR) Kampar

As

Malaysia continues to grow , the retail industry is set for growth. The

management of a shopping mall, from its identity to tenant mix and

subsequently to the management of overall shopping mall and tenant

relationships, requires special skills and knowledge. Brands to survive and

remain competitive in the retail industry, in addition to their marketing and

promotional strategies, requires special attention to their display and

mechandising decisions.

The Bachelor of Business Administration (Hons) Retail Management programme

in UTAR emphasises on inculcating strong foundation and innovative

application. This programme shapes its students to be analytical and creative

in the overall management of retailing. Students will be trained in fundamental

areas and eventually progressed to specialised areas concerning retailing.

These areas include mechandising , logistics and supply chain management, and

customer relationship management. 

Graduates of the Bachelor of Business Administrative (Hons) Retail

Management are eligible for certain exemptions from the professional

examinations of MACS.